PowerG

Challenge: Develop the graphic structuring of the packaging for the new PowerG tool line (in collaboration with ANIMA Design), seeking a balance between the industrial protection of the product and visual appeal at the point of sale.

Solution: I implemented a design system based on a modern and highly legible industrial aesthetic. The graphic architecture of the boxes ensures impeccable brand consistency across the entire range, highlighting attributes of robustness and technical quality to clearly differentiate from the competition.