Babou Handmade

Challenge: Build from scratch the visual identity and digital strategy for Babou, an emerging brand specializing in handcrafted baby supplies, aiming to stand out in a highly competitive niche market.

Solution: I designed a warm and approachable brand ecosystem (logo, physical applications, and art direction). Digitally, I structured a visual content strategy for Instagram aimed at maximizing engagement, successfully connecting directly with the target audience and boosting online sales.